Lettermark, Wordmark, Combination Mark, Pictorial Mark. What’s the difference?
Pictoral Mark
Just a symbol, icon or pictorial. Nothing else. Rome wasn’t built in a day and neither were these brands. It can take decades to be instantly recognized by a mere symbol.
Wordmark
Just the name of the business. Nothing else. Perfect if you don’t have a long company name.
Lettermark
Simple and easy to remember especially if your company name is really long. did you know that 3M stands for Minnesota Mining and Manufacturing Company?
Combination Mark
Name and Symbol
Combination of a Lettermark of a Wordmark with a symbol, icon or pictorial as a support.
