Serif vs Sans Serif⁠ Serif and sans-serif fonts are two distinct typographic styles that differ in their appearance and usage. Serif fonts are characterized by small decorative lines (serifs) at the ends of characters, such as Times New Roman or Georgia. These serifs create a more traditional and formal feel, making them suitable for printed materials like books, newspapers, and documents, where readability and legibility are paramount. On the other hand, sans-serif fonts, like Helvetica or Arial, lack these decorative lines and present a more modern and minimalistic appearance. They are often preferred for digital media, websites, and screens due [...]

What is Optical Alignment?⁠⁠ When your composition is aligned via math, but something about it still looks off and it drives you completely insane.⁠⁠ That's when Optical Alignment comes into play.⁠ By using what? You guessed it, your eyes.⁠⁠ Apply these principals to things such as large title copy and large headers.  

RGB / CMK / SPOT COLOUR! What's the Difference? RGB (Red, Green, Blue) is used for screen, web, digital⁠⁠ CMYK (Cyan, Magenta, Yellow, Black) is used for print⁠⁠ SPOT COLOUR (Pantone Matching System - PMS) is used for print⁠⁠

CMYK vs SPOT COLOUR: Which one should you use?⁠⁠ CMYK - CYAN / MAGENTA / YELLOW / BLACK⁠ Also called 4 Color Process, these colours are mixed together and applied on paper with thousands of tiny dots on a paper to create an image. Endless Colour Combinations⁠ More Realistic Design⁠ The only way to reproduce a full coloured photo⁠ Less expensive due to the printing process using less plates.⁠ Ability to reproduce most PMS (Pantone) spot colours⁠ SPOT COLOUR (PANTONE MATCHING SYSTEM / PMS)⁠ No colours are mixed. Think cans of paint, with specific numbers assigned to over 1800 colours. [...]

Where to Find a Really Good Logo Designer Here are 6 places to find good Logo Designers. 1. Word of Mouth⁠⁠ Nothing beats the traditional word of mouth referrals!⁠⁠ @yourfriendwhohasreallygooddesigntaste⁠⁠ ⁠⁠ 2. Dribbble⁠⁠ Dribbble is an online community of graphic designers, web designers, logo designers, illustrators etc. and the go-to resource for discovering and connecting with designers and creative talent around the globe.⁠⁠ @dribbble⁠⁠ ⁠⁠ 3. Upwork⁠⁠ You will find many talented freelance designers on Upwork. Services ranging from Logo Design, to Video Editing, to WordPress and SEO.⁠⁠ @upworkinc⁠⁠ ⁠⁠ 4. LinkedIn⁠⁠ LinkedIn is probably the #1 for business networking and connections, [...]

What is Dummy Text / Lorem Ipsum⁠⁠? Dummy text or what is more commonly known among designers as ‘Lorem Ipsum’. It is text that is used in the publishing industry or by web designers as “filler content” until they get actual final copy from the client. This helps aid in visuals when laying out a design. I once had a client who thought I translated copy to some form of Elvish until I had to explain, that no, this is to help you visually see the layout, so please send me copy or people will think you are publishing The [...]

Breathing Room The space that is in between design elements.⁠⁠ ⁠⁠ Just like a cluttered living room full of tchotchkes can make one feel anxious with the dire need to run away 🏃🏻‍♀️, so can a cluttered layout.⁠⁠ ⁠⁠ Easy to read layouts are easy on the eyes. If you have too much happening, chances are, your reader would have lost interest at first glance. Remember, nowadays, people don't even read, they scan.⁠ 🙋🏻‍♀️⁠⁠ ⁠⁠ Make sure you leave plenty of margin and breathing room all around your layout. You do not need to write a novel to get a [...]

Why a Client Might be Hesitant for a Logo Change Sometimes a client will come to you for a complete overhaul of their website. But… then they will send you their logo that was designed in the 60’s. Depending on the size of their company a new logo change may be out of the question because there are too many factors. If you have over 1000 employees, the cost doesn’t just stop at the logo re-design. Signage, ads, business cards etc will drive up the cost. You probably won’t be able to convince them of anything unless they specifically come [...]

Lettermark, Wordmark, Combination Mark, Pictorial Mark. What's the difference?⁠⁠     Pictoral Mark Just a symbol, icon or pictorial. Nothing else. Rome wasn't built in a day and neither were these brands. It can take decades to be instantly recognized by a mere symbol. Wordmark Just the name of the business. Nothing else. Perfect if you don't have a long company name. Lettermark Simple and easy to remember especially if your company name is really long. did you know that 3M stands for Minnesota Mining and Manufacturing Company? Combination Mark Name and Symbol Combination of a Lettermark of a Wordmark with [...]

JPG or PNG? Which one is better? THINGS TO CONSIDER BEFORE CHOOSING:⁠⁠ Is it a complex image?⁠⁠ Is it going to print?⁠⁠ Is it being used on the web?⁠⁠ Does it need to be transparent?⁠⁠ JPG⁠⁠ The quality of the image will be compromised. This is called lossy compression. ⁠⁠ ⁠⁠ Saving an image as a JPG reduces the file size by eliminating redundant and unnecessary information. However, you will most likely not even notice the difference, unless of course you save it as a really compressed JPG.⁠⁠ ⁠⁠ You can maintain the quality of the original image by playing [...]