Why a Client Might be Hesitant for a Logo Change Sometimes a client will come to you for a complete overhaul of their website. But… then they will send you their logo that was designed in the 60’s. Depending on the size of their company a new logo change may be out of the question because there are too many factors. If you have over 1000 employees, the cost doesn’t just stop at the logo re-design. Signage, ads, business cards etc will drive up the cost. You probably won’t be able to convince them of anything unless they specifically come [...]

Lettermark, Wordmark, Combination Mark, Pictorial Mark. What's the difference?⁠⁠ Pictoral Mark Just a symbol, icon or pictorial. Nothing else. Rome wasn't built in a day and neither were these brands. It can take decades to be instantly recognized by a mere symbol. Wordmark Just the name of the business. Nothing else. Perfect if you don't have a long company name. Lettermark Simple and easy to remember especially if your company name is really long. did you know that 3M stands for Minnesota Mining and Manufacturing Company? Combination Mark Name and Symbol Combination of a Lettermark of a Wordmark with a [...]

JPG or PNG? Which one is better? THINGS TO CONSIDER BEFORE CHOOSING:⁠⁠ Is it a complex image?⁠⁠ Is it going to print?⁠⁠ Is it being used on the web?⁠⁠ Does it need to be transparent?⁠⁠ JPG⁠⁠ The quality of the image will be compromised. This is called lossy compression. ⁠⁠ ⁠⁠ Saving an image as a JPG reduces the file size by eliminating redundant and unnecessary information. However, you will most likely not even notice the difference, unless of course you save it as a really compressed JPG.⁠⁠ ⁠⁠ You can maintain the quality of the original image by playing [...]