4 May 4, 2017

Design 101 ~ The Psychology of Color

2023-05-02T14:34:02+00:00By |Art, Entrepreneurship, Graphic Design, Home Design, Illustrator, Photoshop, Website Design, WordPress|

The Psychology of Color in Marketing and Branding If I were to play a song for you that you listened to while growing up, there is no doubt that you would remember all the words AND the feelings and emotions that were associated with it. For example, assuming you are my age, and I say "INXS, Never Tear Us Apart", what fond memories do you have? OMG! I remember when I slow danced in Grade 6 to that song! Am I right? Well, imagine that with color. We know that Red is Love, Purple is Royalty, Blue is Calming and [...]

25 April 25, 2017

How to Effectively Design a Web Banner

2023-05-03T23:50:13+00:00By |Entrepreneurship, Graphic Design, Illustrator, Marketing, Photoshop, Website Design|

How to Effectively Design a Web Banner In my previous post, I discussed which Web Banners are Considered the Top 5 Most Effective Sizes according to Google. In this post, I will show you how to effectively design a web banner that is both eye catching and one that will get your message across. Seeing that you have very limited real estate when it comes to your web banner given by the sizes, you need to keep it really clean and simple. What is the purpose of your web banner ad? Is it a promotion that is going to expire? Is [...]

21 April 21, 2017

Top 5 Most Effective Web Banner Sizes

2023-05-04T00:22:04+00:00By |Entrepreneurship, Graphic Design, Marketing, Photoshop, Website Design, WordPress|

Top 5 Most Effective Web Banner Sizes Below are the standard web banner sizes that you can implement on any website. The ones that are highlighted in Pink are considered the top 5 most effective web banner sizes according to Google. Leaderboard (728 x 90 pixels) Large Rectangle (336 x 280) Half Page Banner (300 x 600) Medium Banner (300 x 250) Large Mobile Banner (320 x 100) Full Banner (468 x 60) Half Banner (234 x 60) Vertical Banner (120 x 240) Wide Skyscraper (160 x 600) Skyscraper (120 x 90) Button 1 (120 x 90) Button 2 (120 [...]

13 April 13, 2017

The Importance of a Client Design Brief

2023-05-04T00:42:06+00:00By |Entrepreneurship, Graphic Design, Illustrator, Marketing, Photoshop, Website Design|

The Importance of a Client Design Brief Grab my free resources which includes a Client Design Brief! Enter your email on the right sidebar. In my previous post, I spoke of the Importance of a Client Agreement and Policy. The next thing to do when starting a design project is to have your client fill out a Client Design Brief. A Client Design Brief lets you know who your client is, what their main goal of the design project is, what design style they like, what functions they want to see on their website (if you are doing one), who their competitors are, and most [...]

11 April 11, 2017

A Must have for any Designer: Client Agreement and Policy

2023-05-04T00:42:37+00:00By |Entrepreneurship, Graphic Design, Marketing, Website Design, WordPress|

Client Agreement and Policy Grab my free resources which includes a Client Agreement and Policy! Enter your email on the right sidebar. As with any type of service related job, it is only common sense to have a client agreement and policy. This ensures that both parties understand what is expected to make sure that the job gets done. With freelance design, here are 2 things you need to do before you start any job: Client Agreement and Policy Get a deposit Why I Stopped Doing Design Contracts I use to be really adamant in making sure that contracts get [...]

27 March 27, 2017

How to Determine your WordPress Sidebar Width

2023-05-04T00:42:32+00:00By |Graphic Design, Marketing, Photoshop, Website Design, WordPress|

How to Determine your WordPress Sidebar Width Here's a quick video where I show you how to determine your WordPress sidebar width so that you can design all of your banner ads with a consistent width. For a more in-depth post on how to design and add a banner to your sidebar, I offer a video tutorial here. Step 1: Go to your WordPress Dashboard / Appearance / Widgets Step 2: Type in 2-3 sentences of dummy text Step 3: Print Screen (MAC hit Command + Shift + 3 / PC hit the print screen button) Step 4: Bring that screen shot [...]

26 March 26, 2017

How to Design and Add a Banner to Your WordPress Sidebar Widget

2023-05-04T00:41:58+00:00By |Entrepreneurship, Graphic Design, Marketing, Photoshop, Website Design, WordPress|

How to Design and Add a Banner to Your WordPress Sidebar Widget In this video tutorial, I am going to show you how to design and add a banner to your WordPress Sidebar Widget along with the HTML code. What should you put on your sidebar? ✓ Mail Opt-In Form ✓ Mini Bio no longer than 2 sentences ✓ Your own banner ads ✓ Blogroll limited to between 10-20 posts. ✓ Affiliate banner ads limited to no more than 2-3 ✓ Search bar (should be at the very top) ✓ Any other text/links that doesn't run too long that are crucial [...]

7 March 7, 2017

5 Best Places to Get Free Digital Assets

2023-05-02T13:33:23+00:00By |Graphic Design, Photoshop, Website Design, WordPress|

5 Best Places to Get Free Digital Assets In any designer's arsenal, lies a stack of digital assets. These can range from social media icons to stock photos, to vector art. If you are a fellow designer, I'm pretty sure that you have your own stash of handy resources.  Here are my 5 best places to get free digital assets: 1. Creative Market Creative Market is a platform for handcrafted, mousemade design content from independent creatives around the world. Picture Etsy but with digital products. Every Monday, they feature 6 free downloads. This can range from custom created fonts, to [...]

27 February 27, 2017

Screen Resolution vs Print Resolution Infographic

2023-05-02T13:11:38+00:00By |Graphic Design, Illustrator, Photoshop, Website Design|

Screen vs Print Resolution Infographic If I had a nickel for every time a dear client sent me a 48 kb file photograph to insert into their business card, I can confidently say that I would be taking a yearly trip to Fiji. Here is my simple explanation on Screen Resolution vs Print Resolution in my infographic. Of course, you can google so many different theories that explain it much deeper and thoughtful than I, like this, this and this. Screen Resolution Purpose: Designing something for the Web (There is less information per square inch) Colours: RGB (Red, Blue, Green) Resolution: 72 [...]

26 February 26, 2017

Vector vs Raster Infographic

2023-05-04T00:39:37+00:00By |Graphic Design, Illustrator, Photoshop, Website Design|

Vector vs Raster Infographic Many of my clients are a bit confused on the difference between Vector and Raster. Just like when my accountant tells me there's an easy calculation to do payroll source deductions. Um no thanks. Find out what the difference is below in my Vector vs Raster Infographic. Take-away: Please do not design your business cards in Photoshop. Vector Image is made up of straight paths - think of drawing a line from A to B. Programs: Adobe Illustrator, Corel Draw File Output: AI, EPS, PDF Attributes: Great for illustrations, small file size, scale to any size, infinite resolution, can easily convert [...]

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