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25 April 25, 2017

How to Effectively Design a Web Banner

2023-05-03T23:50:13+00:00By |Entrepreneurship, Graphic Design, Illustrator, Marketing, Photoshop, Website Design|

How to Effectively Design a Web Banner In my previous post, I discussed which Web Banners are Considered the Top 5 Most Effective Sizes according to Google. In this post, I will show you how to effectively design a web banner that is both eye catching and one that will get your message across. Seeing that you have very limited real estate when it comes to your web banner given by the sizes, you need to keep it really clean and simple. What is the purpose of your web banner ad? Is it a promotion that is going to expire? Is [...]

13 April 13, 2017

The Importance of a Client Design Brief

2023-05-04T00:42:06+00:00By |Entrepreneurship, Graphic Design, Illustrator, Marketing, Photoshop, Website Design|

The Importance of a Client Design Brief Grab my free resources which includes a Client Design Brief! Enter your email on the right sidebar. In my previous post, I spoke of the Importance of a Client Agreement and Policy. The next thing to do when starting a design project is to have your client fill out a Client Design Brief. A Client Design Brief lets you know who your client is, what their main goal of the design project is, what design style they like, what functions they want to see on their website (if you are doing one), who their competitors are, and most [...]

22 March 22, 2017

Kerning, Leading, Tracking, Widows, Orphans, Rags and Rivers

2023-05-04T00:06:01+00:00By |Graphic Design, Illustrator|

Kerning, Leading, Tracking, Widows, Orphans, Rags and Rivers Ya, the title of this post is pretty funny. What on earth is that you say? Well, if you are a typography guru, then you will understand. In my third year of University, I took a mandatory course in Typography. I'm not quite certain how my professor did it, but he managed to spend half a year just talking about what kerning and tracking was. You will see below my guide to what all this means. But why are all these things essential? Good design requires that all these rules be met. Sure, design software has [...]

10 March 10, 2017

How to Design Business Cards + Downloadable Template

2023-05-04T00:39:28+00:00By |Graphic Design, Illustrator, Marketing, Photoshop|

Download my Free Business Card Templates below: Landscape 3.5" x 2" (.ai file) (.0125" margins) (.0125" bleed) Portrait 3.5" x 2" (.ai file) (.0125" margins) (.0125" bleed) How to Design Business Cards + Downloadable Template In this video, I teach you how to set up a business card as well as some tips and tricks in Adobe Illustrator for designing a simple business card that has a front and back element. Why you should NOT design business cards in Adobe Photoshop There are several reasons why you should not design a business card in Photoshop. If you click on my post [...]

27 February 27, 2017

Screen Resolution vs Print Resolution Infographic

2023-05-02T13:11:38+00:00By |Graphic Design, Illustrator, Photoshop, Website Design|

Screen vs Print Resolution Infographic If I had a nickel for every time a dear client sent me a 48 kb file photograph to insert into their business card, I can confidently say that I would be taking a yearly trip to Fiji. Here is my simple explanation on Screen Resolution vs Print Resolution in my infographic. Of course, you can google so many different theories that explain it much deeper and thoughtful than I, like this, this and this. Screen Resolution Purpose: Designing something for the Web (There is less information per square inch) Colours: RGB (Red, Blue, Green) Resolution: 72 [...]

26 February 26, 2017

Vector vs Raster Infographic

2023-05-04T00:39:37+00:00By |Graphic Design, Illustrator, Photoshop, Website Design|

Vector vs Raster Infographic Many of my clients are a bit confused on the difference between Vector and Raster. Just like when my accountant tells me there's an easy calculation to do payroll source deductions. Um no thanks. Find out what the difference is below in my Vector vs Raster Infographic. Take-away: Please do not design your business cards in Photoshop. Vector Image is made up of straight paths - think of drawing a line from A to B. Programs: Adobe Illustrator, Corel Draw File Output: AI, EPS, PDF Attributes: Great for illustrations, small file size, scale to any size, infinite resolution, can easily convert [...]

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