Brand Strategy | Graphic Design
Being a pixel pusher in my first few years as a Graphic Designer made me realize that my passion extended beyond that. Yes, I knew all about colour theory and how to master Photoshop, but with each passing project, I realized that I wasn’t just offering pretty visuals! I was also helping my clients strategize their business and solving many of their problems. Things like process flow and best apps to use for streamlining tasks for more efficiency. I really visualized and placed myself as their consumer and most importantly, as them, the human behind the scenes that was running the business.
Branding involves the strategic use of design, messaging, and user experience to create a recognizable identity. Technically, it includes logo design, typography and color schemes but what’s really important is the visual consistency across digital and print platforms. It also covers brand voice, tone, and messaging frameworks to ensure clear and cohesive communication.
General Questions
In our strategy call, we will discuss your vision, mission and purpose. What are your values? Who are your competitors? What is the one thing that you want to convey to your audience?
We will discover your personality, voice and brand positioning to ensure we are capturing the right message. Brand strategy is crucial to the success of any business. But coupled with that, you really need to know how to run it efficiently and smoothly for even greater success!
Yes! You can find my portfolio here.
Copyright
Marina Duque retains copyright of all design work until final payment is made after which the copyright will then belong to the client. If contract is terminated before work is completed, all design work will remain copyright of Marina Duque. Marina Duque retain the right to display graphics and other design elements as samples of their work in their respective portfolios. A link that reads “Designed by Marina Duque” will appear at the bottom of the footer on each page.
Refunds
I take pride in my work and will do my best to complete the project according to your specifications. By going through my process, we should stay on track with the project. There will be time in between to discuss progress so that you are never surprised. However, should there be any discrepancy, I will handle them on a case-by-case basis.
Design Services
- PDF Document of Brand Guidelines (8-15 pages)
- Primary Colour Palette
- Primary Logo in all colours
- Submark Logo in all colours
- Brand Typography
- Brand Pattern
- Brand Tagline
- Files Formats (High Res + Socials) (PNG, SVG, JPG, EPS, PDF)
- 3 Rounds of Amendments
Print collateral includes a wide range of materials used for branding, marketing, and communication. Includes Business Cards Letterheads, Envelopes, Notepads, Brochures, Flyers, Postcards, Rack Cards, Sell Sheets, Presentation Folders, Booklets/Catalogs, Newsletters, Pamphlets, Coupons/Vouchers, Retail, Event Tradeshow, etc.
Marketing Templates
Marketing Templates are templates that clients re-use after initial custom design. While I use the Adobe Suite of products for all of my designs, I understand that many may not subscribe to or know how to use this software. To make it easier for my clients to self manage, all marketing templates will be designed in Canva.
- Social Media Graphics*
- Social Media Launch Graphics*
- Branded Instagram Marketing Templates*
- Avatars
* While I use the Adobe Suite of products for all of my designs, I understand that many may not subscribe to or know how to use this software. To make it easier for my clients to self manage, all social media marketing graphics will be designed in Canva.
- Domain Connection to Hosting
- Installation of WordPress
- Avada Theme Installation (One time Licence Fee not included)
- Plugin Installations
- Creation of Emails
- 5-8 Page Website
- Copywriting
- Blog Integration
- Social Media Links
- 1 hour tutorial on WordPress self maintenance