– HOW IT WORKS –


MONEY

Hourly Rates
$80/hour. “Gasp! Why am I so much? That’s one month worth of lattes!” Yes you can get a design service done at $15 per hour, but aren’t you tired of asking your nephew? However, you will be glad to know that most of my services are priced per project. If your project goes beyond the allotted timeline or scope of the contract, my hourly fee will kick in. But don’t worry, I will be sure to let you know prior. And, I don’t like nickel and diming, and I promise your design will be pretty.

Fee Schedule
Unless you are purchasing a small banner, my minimum fee for any project $50.
If your project is less than $250, I require full payment before I commence any work. This balance must be paid in full before I send over any final artwork or before your website goes live. Failure to pay the balance will incur interest charges of 2% per month.
If your project is over $250, I require a non refundable 50% deposit before commencement of any work. Balance is to be paid upon project completion or within 45 days whichever comes first.

Payment Methods
An invoice will be sent to you via email. You have the option to pay via:

1. Paypal or Credit Card
The invoice in the email will give you the option to pay directly online through Paypal or credit card.

2. Email Money Transfer
My email is hello@marinaduque.com

3. Snail Mail
I usually don’t like cheques, because it requires me to get out of my PJ’s and drive to the bank. And by that time, I usually end up doing some groceries and shopping and then my day is over and then your project will never get done!

Refunds
I take pride in my work and will do my best to complete the design according to your specifications. By going through my design process, we should stay on track with the project. However, should there be any discrepancy, I will handle them on a case by case basis.

Print / Brand Identity / Brochures / Logos / Business Cards
If you have selected a design concept that has been presented and agree to the next round of changes or revisions, refunds will not be given at any stage beyond this. Refunds will only be given before the project has commenced.

Web Design
There will be no refunds on the 50% deposit. After this phase, I will handle refunds on a case by case basis.


DESIGN

How to get started
Contrary to popular belief, designers cannot read minds very well. When presented with this statement of “I don’t know, you are the designer! Wow me!” My best advice for you is to do your own research. And I say this with the most heartfelt sincerity. Scope out your competition. What do you have to offer that they don’t? How can you make your product/service better? The more you can tell me about how you envision your brand, the better it will help me out in designing what you wish to achieve.

When do you work?
Officially, Monday – Friday 9 am – 5 pm EST, however I would be lying. You can find me at anytime hunched over my computer anywhere between 4 am – midnight.

How many designers will be involved?
Depending on your project specifications, one or more designers / programmers may work on your project. But “usually”, it’s just me.

Can I modify the design later?
If you are referring to Microsoft Word, then the answer is No. I use the Adobe Creative Suite for my designs. Unless you have this software, you won’t be able to edit any graphics on your own.

How long will my project take?
My fastest web project took 8 hours and my longest took 8 months. The 8 hour project had three times more content than the 8 month project. So, the answer is, the time is mostly controlled by you. I find that clients who have their stuff organized and put together get their projects completed faster. Those who are a little scattered, not so well. For example, if you are wanting to do a print ad, have all your final copy ready to go along with images and document specifications. If you have several files, naming them properly like girlwithbasket.jpg and not img_23$%4596940545.jpg will make you my favourite client. OCD can be a good trait if used properly.

But just to make a teeny disclaimer to cover my behind, note that web live dates/project completion dates are dependent on my / subcontractor’s current production schedule. Under normal circumstances, you can expect:

Web Projects: 4 weeks from date of signed contract (I will notify you if there is a delay in production)
Print + Logo Projects: Proof within 7-10 business days from signed contract (depending on scope of project)

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Photography
Photography and images are what make and break your design. I believe that a true authentic website features your own photos. And by that, I don’t mean a picture that you took with your Nikon Coolpix in the basement under horrendously low light with a flash. I’m talking about professional studio shots of your product / service. The reason I say this is because I see the same stock photography everywhere I go. For example, there is nothing worse than going to a website and seeing the familiar shot of the woman on her laptop with raised arms, and thinking, “Hey, wasn’t that the same photo on www.xxx.com?” or walking into a store and seeing posters that screams “Hey! I am a stock photo!”. Now I know that it may not be in your marketing budget to hire a professional photographer, so if you must, then do use royalty free stock photography but select them carefully. There are also sites that have free stock photos of high quality calibre like www.unsplash.com. Let me know if you need help in choosing them.

Design Credit
The majority of my work comes through word of mouth. I kindly request that a small link to my website at Marina Duque appear at the bottom of each webpage and be displayed for as long as my design is publicly on the internet, regardless of where your site is hosted or maintained. Doing this will ensure that what my high school teacher once predicted about me will not come true!


DESIGN PROCESS

  1. Purchase your Service
    Send me an email of what design needs you have and I will give you a quote. If you like my price, a 50% deposit is due at this time (if you project is under $250, full balance is due).  The balance is due before I send you the final files / upload your site live.
  2. Questionnaire
    I will send you some questions to answer. This will give me a better understanding of your design style and what types of web functionality you would like . Please provide as much information as you can.
  3. Photos, Images, Copy
    Please supply your logo (in vector format), photos (high res) and text copy (in a word document). I also encourage you to provide any sketches (even if you have to use a napkin), drawings, other samples to aid in the design process. I will require all of your images and copy before the start of your project.
  4. Proofing + Changes

Print
Once deposit has been received, I will send you a proof of the artwork at a specified time frame depending on your project (usually between 7-10 business days on regular projects). You are allowed 3 rounds of revisions for changes/modifications. This is why it is important to have all of your ducks in a row! If changes/modifications exceed 3 passes, my lovely hourly rate of $80 will be applied. Once the design has been finalized, remaining balance is due before I supply all final artwork. You will receive a project sign off form stating that the project is now closed.

Logo
Once deposit has been received, I will send you 2 logo concepts (depending on my current schedule, this can happen between 7-10 business days.) You are allowed 3 rounds of revisions for changes/modifications. I encourage you to mix and match any of the designs and tweak colours. If changes/modifications exceed 3 passes, my lovely hourly rate of $80 will be applied. Once the design has been finalized, remaining balance is due before I supply all final artwork. You will receive a project sign off form stating that the project is now closed.

Web
Because of the intricacies of web design, I usually work on this on a case by case basis in terms of set up and design, however the same general rules apply. You are allowed 3 rounds of revisions for changes/modifications after web design is completed. If changes/modifications exceed 3 passes, my lovely hourly rate of $80 will be applied. Once the design has been finalized, remaining balance is due before the site is made live. You will receive a project sign off form stating that the project is now closed.

Copyright
Marina Duque retains copyright of all design work until final payment is made after which the copyright will then belong to the client. If contract is terminated before work is completed, all design work will remain copyright of Marina Duque Creative Design. Marina Duque Creative Design and its subcontractors retain the right to display graphics and other design elements as samples of their work in their respective portfolios. A little blurb will appear on the footer of your website that will say “Designed by Marina Duque”, with a link back to www.marinaduque.com.