4 May 4, 2017

Design 101 ~ The Psychology of Color

2023-05-02T14:34:02+00:00By |Art, Entrepreneurship, Graphic Design, Home Design, Illustrator, Photoshop, Website Design, WordPress|

The Psychology of Color in Marketing and Branding If I were to play a song for you that you listened to while growing up, there is no doubt that you would remember all the words AND the feelings and emotions that were associated with it. For example, assuming you are my age, and I say "INXS, Never Tear Us Apart", what fond memories do you have? OMG! I remember when I slow danced in Grade 6 to that song! Am I right? Well, imagine that with color. We know that Red is Love, Purple is Royalty, Blue is Calming and [...]

25 April 25, 2017

How to Effectively Design a Web Banner

2023-05-03T23:50:13+00:00By |Entrepreneurship, Graphic Design, Illustrator, Marketing, Photoshop, Website Design|

How to Effectively Design a Web Banner In my previous post, I discussed which Web Banners are Considered the Top 5 Most Effective Sizes according to Google. In this post, I will show you how to effectively design a web banner that is both eye catching and one that will get your message across. Seeing that you have very limited real estate when it comes to your web banner given by the sizes, you need to keep it really clean and simple. What is the purpose of your web banner ad? Is it a promotion that is going to expire? Is [...]

21 April 21, 2017

Top 5 Most Effective Web Banner Sizes

2023-05-04T00:22:04+00:00By |Entrepreneurship, Graphic Design, Marketing, Photoshop, Website Design, WordPress|

Top 5 Most Effective Web Banner Sizes Below are the standard web banner sizes that you can implement on any website. The ones that are highlighted in Pink are considered the top 5 most effective web banner sizes according to Google. Leaderboard (728 x 90 pixels) Large Rectangle (336 x 280) Half Page Banner (300 x 600) Medium Banner (300 x 250) Large Mobile Banner (320 x 100) Full Banner (468 x 60) Half Banner (234 x 60) Vertical Banner (120 x 240) Wide Skyscraper (160 x 600) Skyscraper (120 x 90) Button 1 (120 x 90) Button 2 (120 [...]

13 April 13, 2017

The Importance of a Client Design Brief

2023-05-04T00:42:06+00:00By |Entrepreneurship, Graphic Design, Illustrator, Marketing, Photoshop, Website Design|

The Importance of a Client Design Brief Grab my free resources which includes a Client Design Brief! Enter your email on the right sidebar. In my previous post, I spoke of the Importance of a Client Agreement and Policy. The next thing to do when starting a design project is to have your client fill out a Client Design Brief. A Client Design Brief lets you know who your client is, what their main goal of the design project is, what design style they like, what functions they want to see on their website (if you are doing one), who their competitors are, and most [...]

11 April 11, 2017

A Must have for any Designer: Client Agreement and Policy

2023-05-04T00:42:37+00:00By |Entrepreneurship, Graphic Design, Marketing, Website Design, WordPress|

Client Agreement and Policy Grab my free resources which includes a Client Agreement and Policy! Enter your email on the right sidebar. As with any type of service related job, it is only common sense to have a client agreement and policy. This ensures that both parties understand what is expected to make sure that the job gets done. With freelance design, here are 2 things you need to do before you start any job: Client Agreement and Policy Get a deposit Why I Stopped Doing Design Contracts I use to be really adamant in making sure that contracts get [...]

31 March 31, 2017

Why is Fiverr Bad?

2023-05-02T14:06:46+00:00By |Entrepreneurship, Graphic Design, Marketing|

Why is Fiverr Bad? I just paid $5 for this horrible logo at horriblelogos.com. This guy gets paid $5 to design ugly logos to feed his beer habit. I think the premise of his site is to make fun of other sites that charge $5 for logos. Ahem Fiverr. And this is the best $5 that I have ever spent. I remember several years ago, my snooty design friends and I were scoffing at the idea of crowdsourcing and logo design contests. How dare they! How dare they devalue us designers! We were always taught to turn away spec work. But let's think [...]

26 March 26, 2017

How to Design and Add a Banner to Your WordPress Sidebar Widget

2023-05-04T00:41:58+00:00By |Entrepreneurship, Graphic Design, Marketing, Photoshop, Website Design, WordPress|

How to Design and Add a Banner to Your WordPress Sidebar Widget In this video tutorial, I am going to show you how to design and add a banner to your WordPress Sidebar Widget along with the HTML code. What should you put on your sidebar? ✓ Mail Opt-In Form ✓ Mini Bio no longer than 2 sentences ✓ Your own banner ads ✓ Blogroll limited to between 10-20 posts. ✓ Affiliate banner ads limited to no more than 2-3 ✓ Search bar (should be at the very top) ✓ Any other text/links that doesn't run too long that are crucial [...]

16 March 16, 2017

Best Free Cloud Accounting for Freelancers

2023-05-03T23:58:41+00:00By |Entrepreneurship|

Best Free Cloud Accounting for Freelancers I was recently asked by an industry leader in cloud accounting to write a non biased view on what my thoughts were regarding cloud accounting, my experiences with it, any ups, any downs and any tips. So here is my write up on the Best Free Cloud Accounting Software for Freelancers. MICROSOFT WORD + EXCEL When I first got into freelancing for Graphic Design (which was back in 2007 when I decided not to return to work after mat leave), I actually started invoicing in Microsoft Word. Mostly because cloud accounting was not the norm and [...]

8 March 8, 2017

How to Design a Book Cover Mockup in Adobe Photoshop

2023-05-02T13:34:44+00:00By |Entrepreneurship, Graphic Design, Marketing, Photoshop|

How to Design a Book Cover Mockup in Adobe Photoshop Watch my video tutorial below which shows you how to Design a Book Cover Mockup in Adobe Photoshop. A great resource I found was at a website called Covervault. He has a variety of different book cover mockups ready for you to download to insert your own book cover in. This is a great tool if you are an Author, or if you are designing for an Author, or someone who wants to showcase or promote a book or a downloadable Ebook. It actually looks even better than taking a [...]

26 February 26, 2017

Hosting an 800 Person Dinner

2023-05-07T13:58:54+00:00By |DIY, Entrepreneurship|

Hosting an 800 Person Dinner Q ideas Inc. is a company that my husband had started in 2007. Over the past few years, I took on the role of Marketing + Administration for the company as it expanded. Q ideas specializes in live event AV Technical Production. The funny thing is, many friends and family sometimes asks, "What is it that you guys really do? I still don't know what you guys do!". Which sparked this little video project. A large event was coming up and I though it would be cool to film a "behind the scenes" focusing on the [...]

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